At first glance you might look at this book and think it is only for salespeople, that is where I was wrong. This can be used by every single person in the world, because deep down, we are all selling something, whether it is an idea or product.
Two HUGE nuggets in this book seem like common sense but harldy practiced by the average person.
1. Be agreeable:
Agree with your customer. Never, ever , ever make the customer wrong. Try this next time when you are with a customer or significant other. When the other person says, " that is too much money," you turnaround and say "I agree that is too much money, everyone who has ever looked at this product has said the same thing right before they purchased it."
True Game Changer, this one skill alone has elevated my personal game over the last few years.
2. Nothing happens to you, it happens because of you:
Once you are able to accept full responsibility for everything that happens in your life, you will have a new found perspective. Early on in my sales career, I would blame the customer for not closing a deal and thinking of every excuse under the sun why THEY didn't buy. Obviously I was wrong in my thinking. A customer doesn't make a purchase because there is usually an unspoken objection that wasn't covered or a piece of information is missing. Overall though that customer was not buying because of me and my poor skill set early on. Now, when a deal doesn't close, I look at it and examine what I did wrong and what is missing, because the customer has every intention of buying, there is just something that I did not do well that put the barrier there.
Overall though, we just have to take responsibility for all of our actions.
I recommend this book to everyone and anyone who is willing to change in their life for the positive. This book will give you access to some basic sells elements that will 10X your income , no Joke.
I rate this book a 5 out of 5 and will definitely read this at least twice a year
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